How do we collect your data?.. 1
How will we use your data?.. 1
Lawful Basis for Processing Data.. 2
How do we store your data?.. 2
What are your data protection rights?.. 3
Privacy policies of other websites.. 4
Changes to our privacy policy.. 4
How to contact the appropriate authority.. 5
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Key Finance is a trading style of Key Finance Limited which are Commercial Finance Brokers based in London & Surrey, UK.
Key Finance Limited is authorised and regulated by the Financial Conduct Authority (FRN 831557), and registered with the Information Commissioner’s Office (No. Z6377998).
Registered office: c/o Calder & Co., 30 Orange Street, London WC2H 7HF.
Trading Address: Key Finance Ltd, 51 Moorgate, London EC2R 6LL.
Key Finance collects the following data:
You directly provide Key Finance with most of the data we collect. We collect data and process data when you:
Key Finance may also receive your data indirectly from third parties, such as introducers, marketing partners, or financial institutions.
In the course of your interactions with Key Finance you may share information that is classified as ‘Special Category Data’. This could include data about:
Where you do share information relating to any of these categories e.g., when you may share information about your health or a characteristic of vulnerability Key Finance will always seek explicit consent from you to store and process such information.
Key Finance collects your data so that we can:
Below is a summary of how we use the different types of information we may collect and process.
| Data Type | Data use |
| Personal Identification Information | To verify your identity, communicate with you regarding your application, and fulfil our legal obligations, such as anti-money laundering and fraud prevention. |
| Personal Financial Information | To assess your financial circumstances, determine suitability of financial products, and comply with regulatory requirements. |
| Company Data | To assess your business's financial position, confirm eligibility for financial products, and fulfil contractual and regulatory obligations. |
| Communications and Interaction Records | To manage your enquiry or relationship, ensure continuity of service, track your preferences, and respond to any requests or complaints. |
| Special Category Data | Where disclosed, used only with explicit consent to help support you appropriately and meet regulatory expectations. |
| Website Usage & Tracking Data | To understand how users interact with our website and communications. This may include analytics and engagement tools. |
| Data Type | Lawful Basis for Processing |
| Personal Identification Information | Contractual necessity (to assess your application or communicate with you), legal obligation (e.g. AML checks), and legitimate interest. |
| Personal Financial Information | Contractual necessity (to assess product suitability), legal obligation (e.g. FCA requirements), and legitimate interest. |
| Company Data | Contractual necessity (for business eligibility assessments), legal obligation (due diligence), and legitimate interest. |
| Communications and Interaction Records | Contractual necessity (for responding to enquiries and maintaining service) and legitimate interest (for continuity and accountability). |
| Special Category Data | Explicit consent (Article 9(2)(a) UK GDPR), where required to support vulnerability or provide appropriate service. |
| Website Usage & Tracking Data | Consent (for non-essential cookies and analytics), legitimate interest (for website functionality). |
We only share data where there is a lawful basis to do so - such as to progress your application, fulfil contractual obligations, meet legal or regulatory requirements, or where you have given consent.
Key Finance stores all customer and business data securely using cloud-based services provided by trusted platforms. Access is restricted to authorised users, and appropriate security measures are in place to help prevent unauthorised access, alteration, disclosure, or loss.
We retain data only for as long as necessary to fulfil the purpose it was collected for - whether to support our services, meet legal or regulatory requirements, or maintain appropriate business records. Once the retention period ends, data is either securely deleted, anonymised, or archived in line with our internal data retention procedures. These processes may include manual deletion, scheduled reviews, and secure removal from cloud-based systems.
The table below outlines our typical retention periods for the types of data we collect.
| Data Type | Duration |
| Personal Identification Information | Minimum of 6 years from end of processing |
| Personal Financial Information | Minimum of 6 years from completion of a transaction or engagement |
| Company Data | Minimum of 6 years from completion of a transaction or engagement |
| Communications and Interaction Records | Minimum of 6 years from last contact |
| Special Category Data | Up to 6 years from disclosure, or sooner if no longer required |
| Website Usage & Tracking Data | 12-26 months, depending on platform settings |
Key Finance understands that with the introduction of the Consumer Duty, it is likely the level of communications issued by our business may increase. This is to help ensure customers clearly understand the products and services offered and to provide support to customer throughout the lifecycle of the relationship.
Where relevant, we may share your information with selected partners in connection with your enquiry or an appropriate offering. We will only share your data with such partners where you have provided consent, or where the data sharing is necessary to fulfil your request. In some cases, they may contact you directly.
Key Finance would like to send you information about products and services of ours that we think you might like, as well as those of our partner companies. We will only send marketing messages if you’ve given us permission, or where we have a legitimate business reason to do so.
If you have agreed to receive marketing, you may always opt out at a later date. You have the right to stop receiving marketing from us at any time. You can do so by:
Key Finance would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:
If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us:
Email: dataprotection@keyfinance.com
Phone: +44 (0) 1372 888 330
Post: Key Finance Limited, c/o Calder & Co., 30 Orange Street, London. WC2H 7HF
Key Finance does not currently use any cookies that require user consent under the Privacy and Electronic Communications Regulation (PECR), and we do not use any essential cookies on our website.
Key Finance uses Independent Analytics, a privacy-focused analytics platform that allows us to monitor general website usage without placing cookies or collecting personal data.
No tracking or profiling of individual users takes place. You may still manage or block cookies through your browser settings. For guidance, visit www.allaboutcookies.org.
Key Finance’s website may contain links to other websites. If you click on a link to another site, our privacy policy will no longer apply. We recommend reviewing the privacy policy of any third parties to understand how they will process your data.
Key Finance keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on 2nd June 2025.
If you have any questions about this Privacy Policy, how we handle your personal data, or if you would like to exercise any of your data protection rights, please do not hesitate to contact us:
Email: dataprotection@keyfinance.com
Phone: +44 (0) 1372 888 330
Post: Key Finance Limited, c/o Calder & Co., 30 Orange Street, London. WC2H 7HF
If you are not satisfied with our response or believe we are not processing your personal data in accordance with the law, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) - www.ico.org.uk
Version KF_PN_v1.1.8
Date Last Reviewed: 2nd June 2025
Date Last Updated: 2nd June 2025